In sales, it’s tempting to go after every lead, flood prospects with fancy marketing, or try to imitate popular strategies. But what if the key to more impactful sales is rooted in 𝘀𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 and 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆?
Sometimes, the best sales strategies aren’t complex—they’re just hidden in plain sight in biblical wisdom.
Here are three strategies from Scripture that might shift the way you think about sales:
✅𝗚𝗼 𝗔𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗢𝗻𝗲, 𝗡𝗼𝘁 𝘁𝗵𝗲 𝟵𝟵 — 𝗟𝘂𝗸𝗲 𝟭𝟱:𝟰
Jesus taught us that sometimes, the real impact comes from pursuing the one who’s overlooked, rather than focusing on the masses. Instead of trying to reach every lead, focus on the right ones—those who genuinely need what you offer. Direct your time and energy on a few key prospects, and you’ll see more meaningful, lasting results. When you build relationships with intention, you don’t need a crowd to make a difference.
✅𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗚𝗲𝗻𝘂𝗶𝗻𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀, 𝗡𝗼𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗹𝗹𝘀 𝗮𝗻𝗱 𝗪𝗵𝗶𝘀𝘁𝗹𝗲𝘀 — 𝗝𝗼𝗵𝗻 𝟰:𝟳-𝟮𝟲
Jesus often started with simple, authentic conversations. In His conversation with the Samaritan woman at the well, there were no grand gestures, just sincere connection. In sales, sometimes it’s not about the latest marketing tactic—it’s about connecting through real conversations. Try simplifying your approach: ask questions, listen, and let the conversation flow naturally. Sales is more about building trust than broadcasting a pitch.
✅𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝘁𝘆𝗹𝗲, 𝗟𝗶𝗸𝗲 𝘁𝗵𝗲 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗲𝘀 — 𝗠𝗮𝗿𝗸 𝟯:𝟭𝟯-𝟭𝟵
Jesus’s disciples were all different. Peter was bold, John was relational, and Thomas was thoughtful. Each disciple brought their unique personality to the mission. In sales, authenticity is key—don’t try to be someone else. Lean into your strengths and develop a style that feels natural. Just as Jesus trusted each disciple to bring their personality to the work, trust that your unique approach will attract the right clients and opportunities.
💡 Challenge
Instead of relying on polished scripts and broad strategies, take a step back and consider these timeless, simpler approaches.
Sales isn’t about volume—𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆.
Let’s explore how these principles can reshape the way we think about growth and impact.
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