About Edna
Greetings, Family! (Yes, I treat my clients like family).
I am your dedicated Growth Strategist, ready to guide you on your journey. Whether you’re an Entrepreneur or Business Leader, I possess the unique ability to understand your current position (Egypt), envision your desired destination (the promised land), and navigate the path that leads to success (wisdom, knowledge, and understanding), even through the wilderness of trials, setbacks, and battles.
If you’re seeking innovative ways to set yourself apart from your peers, honing in on your niche, and developing a winning plan to thrive in both life and business, I’m here to support you every step of the way.
Motivation and performance improvement are my specialties. If you require assistance in exceeding your goals, whether for yourself or your team, look no further. I am ready to empower you and drive exceptional results.
Together, let’s embark on a transformative journey toward greatness.
I can relate because I’ve walked the same path. Countless times, I’ve faced
the challenge of distinguishing both companies and myself in highly
saturated markets, where competition is relentless.
Edna Harding is a result-oriented and innovative Life Coach, Trainer, Business and Personal Growth Strategist and a transformational Speaker with 20+ years of experience helping people learn how to adopt effective strategies for their personal development and business growth. She has also been involved in B2B Sales, management, operations, global implementation, project management, recruiting, and marketing roles in diverse fields. A Certified Maxwell Business Consultant and Executive Coach, Group Life Coach, and an accredited Master Mindset Coach, Edna has been skillfully using Biblical principles and fresh ideas to inspire and spur personal growth and development. Her main aim is to deliver tangible results for the glory of God.
A holder of a Bachelor’s Degree in Marketing and Entrepreneurship with a Minor in Sales and International Studies at the University of Houston and further training in areas such as Cognitive Behavioral Therapy (CBT), Rational Emotive Behavioral Therapy (REBT), Growth Mindset, and Emotional Intelligence, she uses her vast knowledge to design creative solutions for every problem that comes her way. She is also a B2B and B2E (Experience) Sales Speaker, and an eSpeakers Certified Virtual Presenter. Her goal is to ignite the power within to help people realize significant improvements in their lives.
A published author, Licensed Minister, and podcaster, Edna also mentors virtuous women and inspiring ones to equip them with special skills for tackling the challenges that life brings, including financial competency, wealth creation, and how to improve quality of life. She highlights men and women doing business and life God’s Way on her podcast, Estherpreneur, and her secrets to sales success through her book, the ‘Ugly Side of Sales’.
Edna has received several awards due to her excellent services and continued commitment to helping people. She was awarded the Woman of the Year Award by the National Association for Professional Women in 2016, KHOU Local Business Coach of Choice for Houston and Chairman for the Spring Klein Chamber of Commerce in 2017, and Paul Harris Fellow Award by Rotary International in 2018.
She has been featured on Biz Talk Radio, Money Matters, Up Social, Fox and Friends, Real Beauty Real Women, The Tao of Self Confidence, BIW Morning Show, Build a Legacy Podcast, and countless others. She also has served on various executive boards globally.
She currently serves as a Board Member and Overseer for JC CEOs (Jesus Christ CEOs), a dynamic ministry that empowers Christian businesses to operate as authentic Kingdom companies. Through free, Bible-based training, mentorship, and a global network, JC CEOs equips leaders to bring Christ-centered transformation to the business world. The ministry offers live workshops, strategic blueprints, and valuable networking opportunities, helping CEOs align their businesses with biblical values and impact their industries for God’s glory. For more details, you can visit their website here.
She served as a Business Executive Adviser for the Prison Entrepreneurship Program and a Counselor for Annual Camp Enterprise hosted by Rotary International for Juniors who are interested in Business. In addition to her background in marketing and international business, she also specializes in Leadership or Personal Growth Training, Coaching, and Consulting Services for Purpose and People-Centered Businesses and Organizations using her signature ‘Battle to Booming Programs’ based on strategies and wisdom from Bible and John Maxwell Leadership Development Programs.
Given her many years of successful coaching and training of individuals on growth strategies, Edna has emerged as the ideal partner in every individual’s journey to self-discovery. Her training and coaching aim to help people launch and grow successful businesses, and help them improve the quality of their minds, spirit, and hearts. She provides fresh hope and a new sense of purpose for those who think they have reached a breaking point or those who are making a major transition in their lives. Edna has a lasting solution for individuals who may feel they have not achieved their dreams and are living mediocre lives. She believes that God has so much for everyone that she aims to let everybody know this to start living a life full of purpose.
Edna serves as a messenger of life, striving to bring holistic healing to individuals in body, mind, spirit, and finances. She is dedicated to breaking people free from the chains of fear, rejection, past bondage, rebellion, pride, and generational curses that hinder personal growth. Through her work, she aims to restore hope, life, love, and truth to those going through transitions, empowering them to make transformative decisions.
Recognizing that lack of knowledge, understanding, and wisdom can lead to harmful practices in business and personal interactions, Edna offers a better path to enhance the bottom line. She inspires business owners, leaders, and sales professionals to align their practices with biblical principles, leading to not only success but also joy. Her overarching vision is to create a marketplace transformation, one mind at a time, bringing about positive change and improved outcomes.
As a proud military wife and mother of two daughters, Edna’s commitment to her mission is deeply rooted in her personal life. She currently resides in Madison, Alabama where she continues to impact lives and make a difference through her work.
